CCType is a typography foundry by Koto, built for the contemporary world. Not type inspired by the past and adapted for now — type designed from the reality of how brands operate in 2026.

CcType brings the rigour, craft, and strategic thinking behind bespoke typography projects for global brands to businesses of all sizes

"We kept running into the same frustrations. Couldn't find a serif with enough weight range. Couldn't find the flexibility across use cases. Fonts that held up in one context but fell down in another."

Koto started building custom fonts for clients — Polkadot, Faculty, Stack Overflow — and released them for free on Google Fonts. The reception from the design community was immediate and sustained. It signalled something bigger.

"They’re widely used because people want Koto's perspective on typography. They trust how we think about it."

Over time, we noticed something interesting. When Koto released a typeface on Google Fonts, it often started appearing in new projects soon afterwards. That suggested there was an appetite for our approach to typography.

CcType gives that work a dedicated home.

At CcType, the ambition is straightforward: to create typefaces that are genuinely useful for the people building brands.

That means drawing on Koto's experience in brand design to create typefaces that are versatile, dependable, and designed for the way brands communicate today. They need to perform across digital products, campaigns, motion, out-of-home, broadcast, and everywhere in between.

CcType is built on the belief that practical, well-crafted typography comes from real-world experience. Every release is shaped by the challenges we've encountered designing for brands, with the aim of creating typefaces that are contemporary, flexible, and built to last.

Our first release reflects that approach: a carefully considered typeface designed to be useful across a wide range of applications. We want every CcType release to feel thoughtful, well made, and ready to use.

"We've taken what we've learned designing typography for brands and turned it into something more accessible. It's the same care, attention, and experience—available as a straightforward purchase, with no subscription."

Independent foundries are producing exciting, distinctive work. They're often close to the culture and pushing typography in interesting directions. At the same time, larger foundries can offer the breadth, infrastructure, and consistency that comes with operating at scale.

CcType sits somewhere between those two approaches. We want to combine the attention and personality of a smaller studio with the experience of designing type for brands that need to perform across many different contexts.

It's a similar balance to the one Koto strives for as an agency: thoughtful craft with the ability to deliver at scale. That's the approach we're bringing to type.

A lot of typographers are focused on authoring typography, but they're not always in the trenches of execution. They're not always seeing where it goes, how it gets used, what breaks, what scales.

Koto comes at it from the opposite direction. We're drawing on years of building global brands — especially in tech — and understanding exactly how typography needs to perform. We know how type behaves on digital services, on large-scale billboards, in marketing campaigns, in product, in motion. We're coming at typography from the reality of how brands actually use it.

One area we wanted to keep simple was licensing. Buying a typeface can become surprisingly complex, particularly for larger organisations or teams. Rather than pay-for-usage models, or ongoing subscriptions, we've chosen a straightforward approach: a single upfront payment based on your company size.

The other priority is confidence. Every CcType typeface is developed with the same level of care we'd expect when designing or selecting typography for a client such as Amazon. That means testing how it performs across a wide range of applications—from digital products and interfaces to out-of-home, motion, broadcast, and the smallest UI details—so it's ready for the demands of real brand systems.

CcType is Koto living up to the idea of being the creative company. You can buy creative services from us. Now you can buy creative assets too.

That's what being the creative company actually means. It can't just mean brand services. It has to mean we're building, making, and selling things that prove our creative point of view.

The market has shifted.

The need for typography to be versatile across surfaces and scales is greater than ever. Digital products are evolving fast. AI is changing how brands show up. The number of places a typeface needs to work has exploded.

The tools are better too. What might have taken years can now happen in months. There's a real innovation play.

And the licensing frustration hasn't gone away. It's often still confusing.

Then there's perspective. Koto has a unique position. Most type foundries come from typography first. Some smaller branding agencies launch a foundry. But we're coming from years of building global brands — especially in tech — and understanding exactly what typography needs to do at scale.

There are two types of versatility.

The first is practical versatility. Does it work small? Does it work big? Is it legible? Is it readable? Can it function across product, campaign, motion, editorial, out-of-home? A lot of typefaces are incredible as a headline but fall down in digital product. We wanted to eliminate that trade-off. The second is emotional versatility.

A modern brand needs to operate across a huge emotional range. Rigorous in an annual report. Reductive and functional when it needs to be. But equally capable of carrying emotion in a Super Bowl ad, a music campaign, a sports moment — whatever the context demands.

It's deliberately broad.

A freelancer — because the cost is reasonable, they can buy it and use it across multiple projects. A small studio. A large studio. A brand directly.

Anyone using retail typography and wanting something with strategic and creative weight behind it.